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Target Canada
Target Canada Co.〔 was a Canadian subsidiary of United States-based discount department store chain Target Corporation, formed in 2011 to oversee the company's Canadian operations. Target Canada's main rival in the discount store category was Walmart. It also competed with supermarket chains such as Loblaws, Metro, and Sobeys (with which it had an agreement for supplying groceries), and other retailers such as Sears Canada, Canadian Tire, Shoppers Drug Mart, Rexall, and Giant Tiger.〔(【引用サイトリンク】title=Target Canada still plagued by price perception problems as sales fail to meet expectations | Financial Post )〕
In 2011, Target acquired the leaseholds of 189 locations operated by Hudson's Bay Company's (HBC) Zellers discount chain, with the intent to use 125 of these sites to open Target stores in 2013.〔(【引用サイトリンク】title=Hudson’s Bay Company Confirms Final List of 189 Zellers Locations to be Assumed by Target )〕〔 Target opened its first Canadian stores in March 2013; by January 2015, it had 133 locations across the country.
The chain's Canadian expansion was commercially unsuccessful, as the chain did not live up to the high expectations of Canadian consumers because it had higher product prices and less product selection than U.S. Target stores. Store traffic and sales fell significantly in the months following the store openings, while analysts believed that Target was being too aggressive in building its Canadian operations. Target Canada racked up losses of $2.1 billion in its short life, and the store's expansion was characterized by the Canadian and US media as a "spectacular failure",〔http://www.cbc.ca/news/business/target-admits-it-missed-the-mark-but-what-does-it-mean-for-canadian-retail-1.2906830〕 "an unmitigated disaster",〔http://www.macleans.ca/economy/business/hey-target-heres-how-you-expand-into-canada-courtesy-of-wal-mart/〕〔http://fortune.com/2015/04/02/target-canada-store-closing/〕 and "a gold standard case study in what retailers should not do when they enter a new market."〔http://business.financialpost.com/news/retail-marketing/target-corps-spectacular-canada-flop-a-gold-standard-case-study-for-what-retailers-shouldnt-do〕
On January 15, 2015, Target Canada filed for bankruptcy, announced that it would close all of its Canadian stores, and began liquidating their inventory. All Target Canada stores were closed by April 12, 2015.〔(【引用サイトリンク】url=http://www.cbc.ca/news/business/target-canada-to-close-all-stores-by-april-12-1.3018677 )〕 However, in late 2015, Target allows Canadians to purchase merchandise from its international website.
==History==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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